Tag Archives: Digital Marketing
The final published piece of the draft below was posted here. However, I felt that the post wouldn’t get the points across as my original. So here’s the original 🙂
Earlier this year, a certain tweet* caught my eye, before I realized these tweets were fast becoming a trend:
Oh, fellow bloggers! I thought.
Enthusiastically I clicked through the profiles to see what these people blog about. The blogs consisted mostly of write-ups of brands’ BTL activities. Somewhere in between 12 posts would be a piece of writing that did not seem like a brand’s push tactic.
Ah, the disappointment!
Since that tweet, I have been fascinated by brands’ willingness to jump on this bandwagon, especially after observing the following: Continue reading →